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design2023Tech Startup
Corporate Branding Package
A cohesive identity system built to scale across product, sales, and investor materials.
Brand IdentityCollateral DesignGuidelines
Complete brand refresh
+31%
Brand recall
+22%
Sales enablement
-40%
Time to publish
Project Overview
The startup lacked a consistent voice and visual system across channels.
Timeline
4 weeks
Role
Brand Strategy, Visual Design
Deliverables
Logo system
Brand guidelines
Marketing collateral
Technology
FigmaAdobe Suite
Challenge and Goals
The startup lacked a consistent voice and visual system across channels.
Logo suite
Investor deck styling
Social templates
Solution Breakdown
Step 01
Defined a brand tone and message pillars.
Step 02
Built a modular identity kit with typography and color.
Step 03
Created a usage guide for internal teams.
Visual Highlights
Placeholder imageryOutcome Snapshot
Complete brand refresh and a clear story that keeps prospects moving forward.
+31%
Brand recall
+22%
Sales enablement
-40%
Time to publish
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