Momentum
Momentum needed a portfolio-grade story that highlights their method, builds trust fast, and guides visitors to the right membership path.
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Project Overview
The original site had strong visuals but lacked clarity on the membership journey. Pricing was buried, the program overview was fragmented, and the schedule did not feel actionable.
Challenge and Goals
The original site had strong visuals but lacked clarity on the membership journey. Pricing was buried, the program overview was fragmented, and the schedule did not feel actionable.
Solution Breakdown
Rebuilt the IA around three core paths: Try, Commit, and Transform.
Introduced a pricing compare grid with session outcomes and coach matching.
Created a story-led landing flow with proof, results, and location cues.
Added a scheduling section with time blocks and coach specialties.
Visual Highlights
Placeholder imageryOutcome Snapshot
+42% trial conversions and a clear story that keeps prospects moving forward.
Ready for your own momentum?
Tell us about your project goals and we will build a bold, conversion-focused case study site.