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marketing2022Beauty Brand
Social Media Management
A content engine and posting system that grew engagement and community trust.
Content PlanningCommunity ManagementCampaigns
+400% engagement rate
+400%
Engagement
+62%
Follower growth
+18%
Campaign CTR
Project Overview
The brand had inconsistent content and low engagement across platforms.
Timeline
5 months
Role
Content Strategy, Community
Deliverables
Monthly content plan
Campaign reporting
Technology
Meta SuiteCanvaAnalytics
Challenge and Goals
The brand had inconsistent content and low engagement across platforms.
Content calendar
Community responses
Influencer collabs
Solution Breakdown
Step 01
Built a monthly content calendar with themes.
Step 02
Launched product education mini-series.
Step 03
Optimized posting schedule with A/B tests.
Visual Highlights
Placeholder imageryOutcome Snapshot
+400% engagement rate and a clear story that keeps prospects moving forward.
+400%
Engagement
+62%
Follower growth
+18%
Campaign CTR
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